The Importance of Content: Exaget Week in Review
In last week’s Week in Review we looked at the growth and acquisition of some well-known and emerging music streaming services as this market becomes increasingly competitive.
This week we’re looking at the various ways in which brands and companies use their content across a variety of platforms to reach new audiences while keeping their current ones happy.
BBC to test ‘experimental’ digital technology and content
The BBC has launched an online platform, BBC Taster, which will allow them to develop and test ideas for digital content and technology, which audiences will be able to watch and rate; such as interactive, short-form or social content, online features, as well as digital technology from BBC Future Media. The BBC hopes that this platform will enable them to respond to changing media habits as well as better serve its audience from gained feedback.
Umano offers streaming narrations of the web’s written work
Quite simply, Umano reads the internet for you, so that you don’t have to. The company supplies audio narrations of written web content, and currently has access to articles from several outlets, such as Forbes, Digital Trends, and VentureBeat. Umano’s PR have stated all narrations have links back to the original written posts, which will drive new traffic to the original publishers. Available as a free app for iOS and Android, the programme has already seen millions of downloads and streams, according to their PR. It’s good to see illiteracy levels being kept down….
Rdio launches in new countries & partners with Digicel
Rdio continues its empirical expansion into 24 new countries and territories across the Caribbean, Central America and Asia Pacific, as well as partnering with mobile phone network Digicel. 30 minutes of free Rdio internet radio listening will be offered to Digicel prepaid customers per day. A pay structure is, however, to be developed and launched in due time. These moves come following Rdio’s recent launch in India, where last year they acquired music streaming service Dhingana. Rdio CEO Anthony Bay had previously hinted at expansion plans: ‘Our ultimate goal is to be everywhere.’
Twitter tries to up its game with native video
Twitter is set to take on the likes of Facebook and YouTube in the world of native video content. Video is both a crucial and an important form of content for Twitter, as it drives engagement and generates more revenue than other forms of media. By launching its own video platform, users will be encouraged to upload their videos directly to Twitter rather than post links to clips on Facebook or YouTube, or any other video platform.
If you are interested in becoming a broadcasting partner, or would like to know what our integrating technology can do for you, contact our Partnership Account Manager Matthew Layton – matthew.layton@exaget.com or +447533517396
If you are interested in advertising opportunities, please contact the CEO of Exaget, Shankar Meembat –shankar.meembat@exaget.com or +447411130680
Exaget set for expansion with €700k investment
February 4, 2015
London, UK: 02 February 2015 – Exaget, a radio advertising technology company, has begun 2015 with the announcement of a €700,000 investment from a combination of Finnish, Asian and UK investors. The company’s growth is a reflection of the movement in the radio industry where last year adspend was the highest it has been since 2000, up 8.9%.
The investment includes angel investors in the UK, and Finnish venture capital firms Finnvera and Gorilla Ventures. As part of the investment, Exaget also received a government research and development loan from Tekes, the Finnish funding agency for innovation.
“This is a really exciting time for us as a company,” says Shankar Meembat, CEO, Exaget. “Our technology is yielding tremendous benefit to our clients and with our focus on innovation, customer service and expansion, we are looking forward to another successful year.”
Exaget has signed up a number of new broadcast clients to its ActiveRadio network. They include UKRD, French Radio London, RockSport Radio, AWAZ FM and ZoneOne Radio.
The forward momentum has also extended to its operations. The company’s board is being reconstituted with the addition of Hannu Jungman representing Finnvera and Martin Stringfellow from Indigo Capital, representing the angel investors. In addition, Travis Baxter, who has worked in radio internationally with RTL, Advent International and Actera Group in Turkey, will become an advisor to the management and the board.
“This diversity of experience and talent will only serve to complement the board and, of course, the company and its future direction,” says Meembat.
Since inception in 2012, the company has experienced a high rate of growth with offices now in Finland and in London. Exaget provides radio technology for mobile and online, assisting broadcasters in building and monetising mobile audiences through targeted advertising.
For more information visit www.exaget.com
About Exaget Ltd
Exaget Ltd (http://www.exaget.com) is an early-stage technology company headquartered in Helsinki, Finland. Driven by a passionate international team based in Helsinki and London, Exaget is making technology simpler to use for Radio Broadcasters and Advertisers to address the online users. Its patent pending Content replacement technology allows replacement of online content at a highly granular level. Combined with its online ad portal, publishers and broadcasters can easily plan, manage and monitor audio campaigns real time.